Absolut has always been my  dream brand  to work on. The classic Absolut series has made me a fan of the brand - that I started collecting Absolut bottles, bought the books of the print series and would sometimes tear up pages of the ads from magazine at salons.
       
     
ABSOLUT SOCIAL (Concept)
       
     
Absolut Social-Boards-02.jpg
       
     
Absolut Social-Boards-03.jpg
       
     
Schick for Men "Bro Guards"
       
     
Schick-BroGuards-Board-02.jpg
       
     
Schick-BroGuards-Board-03.jpg
       
     
Energizer "Energizer Agents"
       
     
Energizer Agents-Board-02.jpg
       
     
Samsung NX "Singapore In Motion"
       
     
 When uploaded, the photos are tagged under themes and geo mapped.
       
     
 Photos can be searched by time, place and theme
       
     
 Absolut has always been my  dream brand  to work on. The classic Absolut series has made me a fan of the brand - that I started collecting Absolut bottles, bought the books of the print series and would sometimes tear up pages of the ads from magazine at salons.
       
     

Absolut has always been my dream brand to work on. The classic Absolut series has made me a fan of the brand - that I started collecting Absolut bottles, bought the books of the print series and would sometimes tear up pages of the ads from magazine at salons.

ABSOLUT SOCIAL (Concept)
       
     
ABSOLUT SOCIAL (Concept)

I came up with my own version of an Absolut world that can be carried over to the real world.  Absolut Social is a social app where one can pay in drinks.

Absolut Social-Boards-02.jpg
       
     
Absolut Social-Boards-03.jpg
       
     
Schick for Men "Bro Guards"
       
     
Schick for Men "Bro Guards"

A Facebook application that lets a Schick Man assemble his troop for a different situations - whether it's a zombie apocalypse, a boys night out or getting stuck in an island. The app was created to communicate Schick Hydro 5's feature, the built-in Skin Guards and to promote the Schick for Men's Facebook page.

Each week, a new theme is released. Participants can keep on assembling their troops. A free product sample is given away to each participant. 

 

Client: Schick Singapore

Agency: Xpointo Media

Art: Kimmy De Leon

Copywriter: Chandra Marasigan

Schick-BroGuards-Board-02.jpg
       
     
Schick-BroGuards-Board-03.jpg
       
     
Energizer "Energizer Agents"
       
     
Energizer "Energizer Agents"

A Facebook application that sets the brand’s consumers into a secret agent mission within its Facebook page. The app was created to communicate the Power Seal Technology where it locks power for up to 10 years.

The task is simple: lock in the unsealed locks by completing each mission. Each mission has an Energizer related question and the answers can be searched through each section of Energizer’s Facebook page (timeline, photo albums, about, etc.) and website. Access to each mission is given every week.

 

Client: Energizer Singapore

Agency: Xpointo Media

Art: Edward Lingam, Kimmy De Leon

Copywriter: Chandra Marasigan

Energizer Agents-Board-02.jpg
       
     
Samsung NX "Singapore In Motion"
       
     
Samsung NX "Singapore In Motion"

A user-generated Facebook application that showcases Singapore’s best sights and scenes.  Users were encouraged to upload, tag and share their photos. Each week, lucky participants were rewarded with a brand new Samsung NX camera.

 

Client: Samsung

Agency: Xpointo Media

Art: Edward Lingam, Kimmy De Leon

Copywriter: Chandra Marasigan

 When uploaded, the photos are tagged under themes and geo mapped.
       
     

When uploaded, the photos are tagged under themes and geo mapped.

 Photos can be searched by time, place and theme
       
     

Photos can be searched by time, place and theme