I’m Kimmy De Leon, an art director, doodler and lover of arts and crafts. This site features my works in advertising, illustrations and designs. Singapore | Manila
For over 6 years as an Art Director in the advertising industry, I’ve have worked with and learned from creative and brilliant individuals in the industry. I worked on and conceptualized integrated campaigns in various platforms such as film, press, outdoor, digital, direct marketing and events for brands in Automotive (Ford, Mazda, Lexus, Hella), QSR (Subway, Kenny Rogers), Health & Beauty (Olay, Cream Silk, Sunsilk, Banana Boat, Schick, Listerine), Confectionery & Snacks (Kit Kat), Infant Care (Enfagrow), Electronics and Technology (Canon, Nokia, Samsung, HP, Epson, Acer), Retail (Ipanema), Financial Services (HSBC) , Household Consumer Goods (Del Monte, Super Coffee), Pharmaceutical (Bayer Canesten & Berocca, J&J Imodium), Media (Adobo Magazine), Telecommunications (Globe), and Industrial (Shell).
Outside advertising, I’m an illustrator and doodler. I enjoy graphic design, typography, arts and crafts and painting.
At present, I’m based in Singapore as an Integrated Art Director at Saatchi & Saatchi Singapore.
Saatchi & Saatchi Singapore Integrated Art Director: 2014-present Subway / P&G Olay / HSBC Premier / Lexus / Mead Johnson / Acer
Xpointo Media Singapore Creative Designer: 2013-2014 Samsung NX / Banana Boat / Schick / HP / Energizer / Robinson’s Department Store / Epson / Equal / Super Coffee / Singtel
JWT Manila, Philippines Art Director: 2010-2013 Creative Intern: 2009 Bayer Berocca, Canesten VT / Unilever Cream Silk, Sunsilk / J&J Listerine, Imodium / Nestle Kit Kat / Del Monte Fruit Snacks, Fit N Right / Nokia / Canon / Ford / Mazda / HSBC / Manila Hotel / Adobo Magazine / 7-Eleven / Kimberly-Clark Kleenex / Greenfield Development Corporation / Ipanema
McCann Worldgroup Manila, Philippines Creative Intern: 2009 Globe Telecommunications / Pioneer Insurance
2015: Shortlist for Press (Getty “A Thousand Words”)
2014: Bronze for Ambient, Bronze for Outdoor, Bronze for Promo and Activation (Subway “Say It With A Sub”)
Kidlat Awards 2010: Bronze for Print (Adobo Magazine “Facts”)
Tinta Awards 2010: Adobo Magazine “Facts”
JWT Creative Showcase 2010: Adobo Magazine “Facts”
Philippines’ Young Spikes Competition 2010: Finalist
Luzers Archive Print Ad of the Week 2016: Week 15
De La Salle University Manila Philippines
BA Communication Arts 2010 BSC Advertising Management 2010 Honorable Mention
Bloom Arts Festival Philippines
2013: Final Approach (Graphic Design)
Art & Creative Direction / Illustration / Typography / Graphic Design / Branding / Arts & Crafts